IDEA
We understood that our product was in demand, but we did not know how to convert it to the target audience. We needed to ensure a steady flow of leads with production companies.
Client: A manufacturer of specialized equipment for construction and mining enterprises.
Task: Attract new customers and improve B2B sales performance.
Prototype
After we tested several options for landing pages and funnels, we immediately began to see the results. Remarketing and social networks have become key channels.
Initial Development:
- Custom landing pages for different customer segments (construction companies, quarry operations)
- Case studies and testimonials section
- Interactive pricing calculator
- Social media content: product videos, technical articles
- Consultation request forms for each equipment type
- Email marketing: educational series about new products
Solution:
In the first 2 months, we saw a 43% increase in conversions and reduced lead costs. Long-term content marketing and social campaigns proved highly effective.
Implemented Solutions:
- Google Ads targeting "Construction Equipment for Quarry" and "Mobile Compressors for Construction"
- LinkedIn Ads focused on construction/mining industries
- Meta Ads showcasing new products and special offers
- Remarketing campaigns for unconverted visitors
- Automated email sequences (Welcome + Follow-Up)
- Educational content: equipment guides and industry problem-solvers
Functionality
- Multi-channel advertising (Google, LinkedIn, Meta)
- Segment-specific landing pages
- Interactive tools: calculators, consultation forms
- Automated email marketing workflows
- Behavior-based remarketing
- SEO optimization for key industry terms
- Strategic content calendar for social/media platforms
Results
- 92% increase in applications (first 3 months)
- 36% reduction in cost per lead (CPL)
- 18% conversion rate from remarketing campaigns
- CPC: $2.45 (Google), $4.20 (LinkedIn)
- Email performance: 57% open rate, 22% CTR
- 140 consultation requests (6 months)
- Average session duration: 4:35 (+42%)
- 17% increase in average order value
Partnership
Ongoing Optimization:
- Regular campaign performance analysis and creative refreshes
- Enhanced B2B lead generation metrics
- Monthly conversion and lead quality reporting
- A/B testing for landing pages and messaging
- Customer journey audits to identify friction points
