Analytics & Performance

Analytics & Performance

Analytics & Performance Tracking Services

Transform your marketing data into clear action. Complete analytics setup, conversion optimization, user experience analysis, and smart dashboards. Stop guessing what works—get precise insights that drive real business growth and ROI.

Analytics & Performance Tracking

Transform your marketing data into clear action

Advertising Campaign Audit

Even organic growth depends on paid traffic insights. We analyze how advertising affects organic performance: branded vs. non-branded search queries, audience overlap, behavioral pattern differences. This helps reallocate budgets where they'll have impact.

Advertising Campaign Audit

App Store Optimization (ASO)

Have a mobile app? We optimize it for search: strategic keyword selection, compelling descriptions and screenshots, position analysis, review management, and rating improvements in both App Store and Google Play. ASO drives organic growth.

App Store Optimization (ASO)

Competitor Analytics

Know your competition—and beat them. We compare search positions, analyze competitor content strategies, link profiles, site structures, and identify new market opportunities and competitive advantages. This isn't about catching up—it's about overtaking.

Competitor Analytics

Conversion Optimization

Traffic means nothing without results. We analyze user behavior through A/B testing, heatmaps, and session recordings to identify drop-offs. Our CRO process refines headlines, buttons, forms, and UX flow—turning barriers into conversions. No guesses, just data-driven improvements.

Conversion Optimization

Customer Journey Mapping

The customer journey should be crystal clear—to both your customers and your team. We visualize the complete funnel from first visit to payment, analyze exit points and barriers, map micro-conversions, and identify weak links in channels and interfaces. Then we rebuild friction points into flows.

Customer Journey Mapping

Data Visualization

We don’t just collect numbers—we turn data into decisions. Custom Looker Studio, Power BI, and Databox dashboards track real-time metrics, conversion paths, behavior maps, and multi-channel performance. Identify trends fast with drill-down filters and anomaly alerts.

Data Visualization

End-to-End Data Analytics Setup

We build a unified system where data flows seamlessly between departments and platforms. Integrating GA4, CRM, e-commerce, forms, events, call tracking—everything connects into a single model where you can track the complete customer journey from first touch to repeat purchase.

End-to-End Data Analytics Setup

Reputation & Review Management (SERM)

Reviews directly impact SEO and conversions. We monitor mentions across Yelp, Clutch, Google My Business, and forums, tracking negative sentiment, responses, and their impact on search rankings. Our systematic approach improves review generation, response strategies, and reputation recovery.

Reputation & Review Management (SERM)

UX Analysis & Usability Testing

What does a user actually experience on your site? We test through heatmaps, scroll tracking, session recordings, A/B tests, task completion metrics, and interface perception studies. The result: improvements that make your site intuitive, accessible, and conversion-focused.

UX Analysis & Usability Testing

User Behavior Analytics

Deep dive into how users interact with your site: page views, navigation paths, hesitation points, and pre-purchase behavior. We analyze session recordings, scroll depth, and click heatmaps to identify friction. This data-driven approach optimizes site structure and content placement.

User Behavior Analytics

Website & Technical Audit

Monthly technical health checks with an SEO focus: indexation issues, robots.txt optimization, sitemap.xml configuration, page load speed, Core Web Vitals, duplicate content, redirects, and URL structure. You receive actionable reports with clear fix recommendations.

Website & Technical Audit

Stop Flying Blind With Broken Analytics

End-to-end tracking setup that captures every customer touchpoint from first click to repeat purchase. GA4 implementation, attribution modeling, conversion optimization, and executive dashboards that actually make sense.

Stop Flying Blind With Broken Analytics
Stop Flying Blind With Broken Analytics - shape 1
Stop Flying Blind With Broken Analytics - shape 2

Why Owners and Marketing Directors Hate Reporting

Forty hours monthly creating executive reports from scattered platforms while missing 30% of attribution data.

Manual Report Hell

Manual Report Hell

Pull data from Google Analytics, Facebook Ads, email platforms, CRM just to create one executive dashboard

Missing Transaction Data

Missing Transaction Data

Google Analytics 4 fails to track ten to fifty percent of ecommerce transactions due to setup errors

Data Silos Everywhere

Data Silos Everywhere

Forty-seven percent of marketers say data silos are their biggest analytics problem according to research

Attribution Chaos

Attribution Chaos

Facebook Ads and Google Ads each claim credit for same conversion leading to impossible marketing math

Cherry-Picked Metrics

Cherry-Picked Metrics

Show only positive numbers to executives because you cannot prove real ROI with broken attribution

Cart Abandonment Mystery

Cart Abandonment Mystery

Average 69.82% cart abandonment rate but no visibility into where exactly customers drop off in funnel

Your Competitors Are Making Better Decisions

While you spend 40 hours monthly creating reports from broken analytics, smart companies use server-side tracking and unified data warehouses to make faster decisions. They see which campaigns actually drive revenue while you guess based on last-click attribution. Stop flying blind.

Shape

Complete Tracking Overhaul

Server-side GTM, GA4, BigQuery data warehouse, and Looker Studio dashboards that actually show marketing ROI instead of vanity metrics.

Conversion Rate Optimization

Heatmap analysis, A/B testing framework, user session recordings, and funnel optimization that identifies exactly where revenue leaks occur in your checkout process.

  • Free Data Audit
  • Tracking Setup
  • Custom Dashboards
  • Attribution Fix

Why Accurate Data Changes Everything

Stop making million-dollar decisions based on broken attribution and incomplete tracking data.

Stop Wasting Ad Budget

Server-side tracking captures conversions that browser-based analytics miss due to ad blockers

Save 40 Hours Monthly

Automated executive dashboards eliminate manual data pulling from multiple marketing platforms

Find Revenue Leaks

Conversion funnel analysis pinpoints exact checkout steps where customers abandon purchases

Prove Marketing ROI

Multi-touch attribution shows real customer journeys instead of last-click oversimplification

Beat Tracking Limits

Server-side implementation maintains attribution accuracy despite Apple privacy updates

Make Data-Driven Decisions

Unified data warehouse enables cross-platform analysis that drives profitable marketing choices

Complete Analytics Foundation That Actually Works

Unified tracking system with server-side implementation, proper attribution models, and automated executive reporting.

Server-Side GA4 Setup

Server-Side GA4 Setup

Bypass ad blockers and iOS tracking prevention with server-side Google Tag Manager implementation

Multi-Touch Attribution

Multi-Touch Attribution

Data-driven attribution models that show real customer journeys across all marketing touchpoints

Unified Data Warehouse

Unified Data Warehouse

Connect Google Analytics, Facebook Ads, email platforms, CRM into single source of truth with BigQuery

Conversion Funnel Analysis

Conversion Funnel Analysis

Identify drop-off points in checkout process with heatmaps, recordings, and user behavior tracking

Executive Dashboards

Executive Dashboards

Automated Looker Studio reports with marketing ROI, customer acquisition costs, and revenue attribution

Technical SEO Monitoring

Technical SEO Monitoring

Monthly technical audits covering Core Web Vitals, indexation issues, and performance optimization

Analytics Transformation

Four weeks from broken data to crystal-clear insights that directly increase your bottom line.

  • 01

    Current State Audit

    Identify tracking gaps, attribution errors, and data quality issues across all marketing platforms

  • 02

    Server-Side Implementation

    Deploy Google Tag Manager server container and GA4 with enhanced measurement and ecommerce tracking

  • 03

    Attribution Model Setup

    Configure data-driven attribution in Google Analytics and connect conversion tracking to ad platforms

  • 04

    Dashboard Creation

    Build executive reporting in Looker Studio with automated marketing ROI and performance metrics

  • 05

    Optimization Testing

    Launch conversion rate optimization tests with proper statistical significance and impact measurement

Frequently asked questions

If you want to know anything, ask us

Is a SEO audit worth it?

Yes! This helps to identify the weaknesses of the site, improve visibility and increase organic traffic.

How broken is our current tracking?

Most businesses lose 30-50% of conversion data due to iOS updates, ad blockers, and cookie restrictions. We audit your setup for free to show exact gaps.

How much revenue am I actually losing?

Most ecommerce sites lose 10-50% of transaction data in GA4. We audit your current setup to show exact gaps and revenue impact within one week.

Can you fix Google Analytics 4?

GA4 is fundamentally flawed for business decisions. We supplement it with server-side tracking that captures what Google misses.

Can you fix attribution without breaking campaigns?

Yes, we implement parallel tracking during transition. Your Facebook and Google Ads keep running while we fix attribution accuracy behind the scenes.

How fast will we see better data?

Accurate tracking starts flowing within 1-2 weeks. Full insights and optimization recommendations typically appear by week 3-4.

How long until reporting is automated?

Executive dashboards are live within 3 weeks. Complete data warehouse with cross-platform attribution takes 4-5 weeks depending on platform complexity.

What about privacy compliance?

Our tracking methods work within GDPR, CCPA, and iOS privacy rules while capturing maximum business intelligence legally.

What about server-side tracking costs?

Google Tag Manager server container costs $100-500 monthly depending on traffic. Usually pays for itself with improved attribution accuracy.

Do you work with our existing tools?

We integrate with any CRM, email platform, or analytics tool. Most clients keep their current stack while adding our precision layer.

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Data Accuracy

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Time Saved

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Conversion Up

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Cost Reduction

Proposal Request

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We're waiting to help you every Monday-Friday from 9 am to 5 pm.

Phone

Give us a call

Give us a ring at +13862853638 every Monday-Friday from 9 am to 5 pm.

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Email Us

Drop us an email at [email protected] and you'll receive a reply within 24 hours.

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