The main factors Off-Page SEO
1.Link Building
Link Building is the process of obtaining backlinks from reputable sites. High -quality links signal the search engines that your content is valuable and deserves high positions.Incorrect Link Building strategies can lead to Google sanctions (for example, Google Penguin filter).
Our Link Building methods:
- Natural Links - received without a direct request, for example, when a blogger refers to your content.
- Outreach - direct contact with the owners of sites for publishing links.
- Guest Bloging - writing articles for other sites with the mention of your resource.
- Craud marketing-links from forums, blogs, social networks and discussions.
- Links from press releases-the distribution of news through PR platforms.
- Restoring lost links - searching and replacing non-working links leading to your site.
2. Social Signals (Social Signals)
Although Google does not recognize the influence of social signals directly, activity on social networks helps to spread content and increase the reference mass.
What we do?
Share content on Facebook, Twitter, LinkedIn, Instagram, Reddit.
Create interactive content (polls, infographics, video).
Work with influencers to spread links.
3. Local SEO and work with reviews
For businesses with physical offices, local SEO plays a huge role in attracting customers.
Our Key elements of the local Off-Page Seo:
Google Business Profile optimization.
Collection of reviews on Google, Yelp, Trustpilot.
Accommodation in local catalogs and reference books.
Work with geo-targeting keywords.
4. Brand Mentions
Even if the mention of your brand on the network does not contain an active link, it still affects authority.
How do we work with mention?
Track through Google Alerts, Ahrefs, Brandments.
Contact the authors of the articles and ask for adding a link to the site.
Develop activity in the media, acting in your niche.
