Keyword Research & Strategy

Keyword Research & Strategy

Keyword Research & Strategy

Keyword research and strategy are essential components of any successful SEO campaign. Without a clear understanding of keywords, it is difficult to attract target traffic and achieve high conversion rates. Our expert services are designed to assist you in identifying the most valuable keywords, analyzing competitors and trends, and developing a strategy for long-term organic search growth.

Keyword research essentials

Keyword research is the process of finding, evaluating, and identifying relevant phrases that people enter into search engines in order to accomplish their objectives. A keyword strategy is a plan for how to use keywords on a website to get the best SEO results.

Target audience definition

It is important to know who your audience is and what problems they can solve using your product/service.

Search for high-value keywords

We use advanced tools (Google Keyword Planner, Ahrefs, Semrush) to identify the most relevant keywords.

Competitive environment analysis

Which keywords are giving your competitors the most traffic, and where are there areas you can take over.

Definition of user intention

To produce content that aligns with user intent, you must have a thorough understanding of individual user intents.

The semantic keyword clustering

Collecting keywords into a database file with defined frequencies and relationships based on thematic clusters.

Keyword Difficulty Assessment

To get results that are realistically achievable, balance competition and opportunity when choosing keywords.

Examples of successful strategies

E-Commerce: Using relevant keyword clusters increased organic traffic by 180%.

SaaS Company: Switching to Semantic SEO Increased Registrations by 65%.

Local business: Using keywords with geo-targeting increased application volume by 86%.

Key Elements of On-Page Optimization

Headlines Optimization

Correct titles, keywords, and meta tags with calls to action provide the necessary structure for SEO and increase clickability in search results.

High-Quality Content

High-Quality Content

Content with LSI keywords and image and ALT optimization improves user experience and is strategically important for related internal pages.

User-Friendly Structure

User-Friendly Structure

Using short, human-readable URLs, breadcrumbs, and logical site architecture improves UX and helps Google index your pages better.

Mobile-First Optimization

Mobile-First Optimization

Provide responsive design for mobile use, improve loading speed, and optimize images to reduce initial load time.

Internal Architecture

Internal Architecture

Enhance indexation and user engagement by strategically linking internal pages with natural anchor texts that include relevant keywords.

Markup Implementation

Markup Implementation

Structured microdata markup (schema.org, opengraph) helps search engines and social networks better understand page content.

Frequently asked questions

If you want to know anything, ask us

What are the most effective tools for SEO monitoring?

The best solutions: Google Analytics, Google Search Console, Ahrefs, Semrush, Screaming Frog, and Moz.

How to find out what keywords my competitor uses?

We conduct a competitive analysis using Ahrefs, Semrush, and other tools to determine the best opportunities.

Is it enough to simply insert keywords into a text?

No, it is important to optimize content comprehensively, including the UX, page structure, and source authority.

How often do you need to update the keyword strategy?

It is recommended to review keywords every 3-6 months, track trends, and change the strategy if necessary.

What the Heck Is SEO?

This is a strategy to increase the site’s positions in search engines and increase attendance.

Our Method for Successful SEO

Consultation & Strategy

We start with a deep dive into your goals, audience, and market, crafting a tailored SEO strategy.

Competitive Analysis & Audit

Competitive Analysis & Audit

We identify opportunities for growth through a thorough competitive analysis and SEO audit.

Advanced SEO Techniques

Advanced SEO Techniques

We deploy cutting-edge SEO methods to drive results, ensuring your website is optimized.

Continuous Adjustment

Continuous Adjustment

We continuously monitor performance and make data-driven adjustments to maximize your SEO ROI.

Clear Results & Reporting

Clear Results & Reporting

We provide detailed analytics and reports, giving you a clear picture of your SEO progress.

A/B Testing Optimization

A/B Testing Optimization

We conduct A/B testing to refine your website's user experience and boost conversion rates.

Proposal Request

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