Key elements of technical SEO
1. Optimization of the speed of downloading site
A quick-loading site improves user experience and affects the position in the search.
Compression of images and files CSS/JS
Caching and optimization of the server part
Using CDN (content delivery network)
2. Mobile optimization
Google uses the mobile version of the site as the main one.
Adaptive design
Convenient navigation on all devices
Fast loading on smartphones
3. Site architecture and URL structure
A clear structure helps users and search engines.
Clear and short URLs
Logical internal transplay
Breadcrumbs bread for navigation
4. XML-sitemap of the site and the Robots.txt
These elements direct the search engines when scanning the site.
Sending the actual Sitemap.xml to Google Search Console
Robots.txt setting to control indexing
5. Security through https
A secure site earns trust and influences the rating.
Installation of SSL-certificate
Using HTTPS for all internal links
6. Broken links and redirects
Their elimination prevents the loss of traffic and the deterioration of user experience.
Regular check 404 errors
Setting 301 redirects for remote pages
7. Canonical URL
They help to avoid problems with duplicate content.
Using the tag Rel = "Canonical" on similar pages
Association of URL versions (with www / without, http / https)
8. Structured data (Schema.org)
Allow the site to display advanced elements in the issue.
Adding structured data for goods, reviews, articles, etc.
Checking through Google Rich Results Test
