IDEA
We knew that we could help patients at a qualified level, but did not know how to make them learn about us. We needed a system that would lead to precisely those to whom we can really help.
The family medicine clinic needed to increase new patients and expand preventive diagnostics. With no marketing team, an outdated website, and no digital funnel, we built a complete patient acquisition system through digital marketing, landing pages, and communication automation.
Foundation Phase
The team helped us build everything: from first touch to appointment. We didn't even know how this could work - now we see the result.
Key implementations:
- New one-page website with HIPAA-compliant forms
- Three specialized landing pages: Check-UPs, Women's Health, Vaccinations
- Optimized profiles on Google Business, Yelp, HealthGrades
- CRM with automated appointment scheduling
- Patient communication sequences (3 emails + 2 SMS)
- Medically compliant copywriting for US healthcare advertising
Growth Campaign
We combined geo-targeted Google Search Ads with trust-building Meta Ads and Local Service Ads - prioritizing high-intent appointment requests.
Campaign elements:
- Google Ads for "Family Doctor Near Me", "Annual Physical", "Child Vaccination"
- Meta Ads targeting parents 30+ within 15-mile radius
- Google Local Service Ads for top placement
- Multi-channel booking (website, SMS, Google Maps)
- Offer testing: $49 physicals, free vaccine consults, same-day checkups
Technology Stack
- Next.js + Tailwind website
- 100+ targeted Google Search phrases
- Geo-fenced Meta Ads
- HIPAA-compliant CRM
- Twilio + MailerLite communications
- Google Reviews integration
- WhatsApp/web chat support
Results
- 54 new patient appointments in 15 days
- 7.2% conversion rate (landing to form)
- $1.84 CPC, $25 CPL
- <1.2s mobile page load time
- 16% patient retention at 30 days
- 4.5x ROI by month 2
- 38 new positive reviews
Ongoing Optimization
- Monthly funnel and messaging improvements
- Service expansion: telemedicine, flu vaccines, dermatology
- Seasonal campaign adjustments
- Conversion and patient retention reporting
- Service quality audits
- Planned doctor video campaigns and Zocdoc integration
