The Influence Blueprint: Personal Brand Growth System
How strategic content funnels transformed a coach's digital presence
The Challenge
My goal was to help people transform their lives, but I didn't know how to effectively communicate this to the right audience. We needed systems to consistently attract engaged followers and qualified leads.
Client: Certified life and career coaching practice
Objectives:
- Build social media authority
- Generate course enrollments
- Expand consultation bookings
Strategic Foundation
We developed content frameworks that resonated at each stage of the client journey - the engagement surge was immediate.
Core Components Built:
- Conversion-optimized landing pages for 3 signature programs
- Lead capture systems for discovery calls
- Content library: client transformation stories, value-packed reels
- Automated webinar funnels
- Segmented email sequences
Performance Campaigns
The video-first approach didn't just generate leads - it built a community of raving fans who kept engaging.
Activation Strategy:
- Instagram: Carousel ads targeting growth-minded professionals 25-45
- Facebook: Retargeting with client testimonial videos
- YouTube: Hero-content ads featuring coaching sessions
- SEO-optimized blog: "Career Growth" and "Life Balance" pillars
- Automated nurture sequences (Open rate: 60%)
System Architecture
- Multi-platform ad management (Meta, YouTube)
- High-converting landing page templates
- Email/SMS automation flows
- Content repurposing framework
- Conversation rate heatmaps
- A/B testing protocol
Quantified Impact
- 38% Audience growth in 90 days
- 9% Course enrollment conversion
- 1.8% Instagram CTR (2x industry avg)
- 55% Increase in paid consultations
- 4:15 Average session duration
- 18% Revenue growth
Ongoing Evolution
- Bi-weekly content performance audits
- Interactive live webinar series
- AI-enhanced audience segmentation
- Conversion rate optimization sprints
- Community engagement amplification
