IDEA
We saw that we have a cool product - comfortable and environmentally friendly clothes for kids. But the site did not sell, traffic was scanty, and orders went only from friends. We needed a system that stably brings purchases.
A small D2C brand producing organic cotton clothes for children 0-6 years old needed to build an online sales funnel. The client had a Shopify site without analytics, poor product cards, and no advertising strategy.
We proposed a turnkey sales system through digital marketing, UX improvements, and repeat order automation.
Prototype
The team helped us understand how buyers make a decision: from the first look on the photo to the "buy" button. Everything - from cards to letters - is made with understanding the parent audience.
Prototype phase included:
- Site audit and new category structure (by age, season, collection)
- Redesigned product cards: 3-5 photos, videos, "frequently bought together"
- 3 specialized landing pages: newborns, spring collection, eco-positioning
- Google Shopping, Meta Catalog, and Pinterest Business setup
- Email automation (abandoned cart, post-purchase, welcome series)
Solution
Performance Max and dynamic remarketing campaigns were the key channels. We segmented the audience in interests (new parents, children's fashion, eco-products) and rely on visual storytelling.
Implementation:
- Google Performance Max campaigns (US-focused)
- Meta Ads targeting parents (interests: baby fashion, organic products)
- Pinterest visual campaigns
- Email sequences (welcome, cart abandonment, repurchase)
- SMS notifications (shipping, promotions)
- A/B tested offers (15% off, free shipping, bundle deals)
Functionality
- Mobile-optimized Shopify redesign
- Google Performance Max + Smart Shopping
- Meta Ads targeting parents 25-40
- Klaviyo email + Postscript SMS
- GA4 + Meta Events tracking
- YotPo reviews integration
- Repeat purchase automation
Results
- 327 orders in first month
- 3.9% conversion rate
- $0.82 CPC, $18.5 CPA
- $64 average order value
- 4.8x ROAS by month 2
- 21% repeat purchases (45 days)
- 4.9⭐ average rating
- 1,200+ new email subscribers
Partnership
Ongoing initiatives:
- Seasonal campaigns (Summer, Back-to-School, Holidays)
- New ad formats testing (UGC videos, Spark Ads)
- Pinterest and Amazon Handmade expansion
- 60-day non-buyer retargeting
- Advanced email segmentation
- Subscription model for staple items
- Spanish-language localization + referral program
