IDEA
We have an excellent team of mechanics and satisfied regular customers, but we did not know how to attract new ones. I would like to be found by those who are really looking for a high-quality car service, and not just the cheapest change of oil.
A small independent car repair shop turned to increase the flow of new customers, especially in the segment of complex maintenance (not only a quick oil change). The client had an old site and a zero digital funnel.
We proposed to build a lead-generation with a focus on Google Search, Google Maps and local retargeting.
Prototype
In just a couple of weeks, we received a new site, began to show ourselves in Google maps and received the first calls. Clients began to sign up online - we did not dream of this before.
At the prototype stage, we:
- Developed landing pages for maintenance, tire fitting, diagnostics
- Implemented instant booking button (via Calendly + Email/SMS notifications)
- Updated and SEO-optimized the Google Business profile
- Added CTAs like "Same Day Service" and "Free Brake Check"
- Built a customer database for email marketing and reviews
MVP
We used local search queries and remarketing for visitors to the site and Google Maps. The results appeared in the first week.
For MVP, we deployed:
- Google Search Ads for queries like "Auto Repair Near me", "Brake Service", "Oil Change Same Day"
- Local Service Ads for Google's recommendation block
- Google Display remarketing for car repair service seekers
- Review collection via QR codes in workshop → Yelp + Google
- Seasonal email campaigns: tire fitting, AC service, winter checks
Functionality
- One-page landing with "Book Now" CTA
- Google Ads: 150+ keywords with local targeting
- Local Service Ads + Google Maps optimization
- Mailchimp email automation (triggered campaigns)
- Google/Yelp review integration
- Call and online booking analytics via CallRail
- A/B tested offers (discounts vs service speed)
Results
- +97 new service requests in 6 weeks
- 6.8% conversion rate (landing to booking)
- $19 cost per lead, $230 average ticket
- Reviews increased from 23 to 87 (4.8★ rating)
- 38% more online bookings
- 2.2x advertising ROI by month 2
Partnership
Ongoing optimizations:
- Monthly service performance analysis
- Seasonal landing pages ("Back-to-School Brake Special")
- YouTube Ads showcasing repair processes
- Google Business/Yelp promotion updates
- Loyalty email campaigns
- Google Ads optimization for hybrid/EV services
- Planned call tracking and Click-to-Call Ads
