Luxury Property Lead Generation
How we built a high-converting pipeline for premium Miami real estate
The Real Estate Lead Problem
We were drowning in unqualified inquiries while our ideal buyers couldn't find us. Our digital presence wasn't matching our premium listings.
Client: Boutique Miami real estate agency
Core Challenge:
Core Challenge:
- Attract qualified luxury buyers
- Showcase properties at premium level
- Automate lead qualification
Luxury Digital Platform
They didn't just create ads - they engineered an entire digital concierge experience that mirrored our white-glove service.
Premium Components:
- Neighborhood-specific luxury microsites
- Immersive 3D property experiences
- Discreet lead qualification portal
- Automated VIP buyer onboarding
- Lifestyle-focused content library
Affluent Audience Activation
The geo-fenced video campaigns in Brickell and Coral Gables became our secret weapon - we reached buyers exactly when they were considering a move.
Channels Deployed:
- Google: "Luxury Condo Wynwood" premium searches
- Meta: High-net-worth individual targeting
- YouTube: Neighborhood cinematic tours
- Automated qualification sequences
- Discreet viewing appointment system
Concierge Tech Stack
- AI-powered property matching
- Encrypted client portals
- Automated WhatsApp updates
- Zillow Premier Agent integration
- DRONE/3D content system
- Discretionary lead scoring
Premium Performance
- 118 Vetted buyer applications
- $7,200 Average commission
- 3.8X Campaign ROAS
- 62 5-star reviews
Ongoing Luxury Optimization
- Seasonal market positioning
- Multilingual buyer outreach
- Signature property films
- Wealth segment analytics
- Relocation partnerships
- MLS smart alerts
